The capture expert and industry veteran will take over sales and business development for the German premium scanners in North, Central and South America.
Ergolding near Landshut, Germany / Atlanta, Georgia, USA, January 15, 2025: The leading manufacturer of premium scanners DATAWIN GmbH is further expanding its business in the Americas. To this end, DATAWIN has engaged capture expert Robert H. Appelbaum for the sales and business development of its document scanner brand InoTec SCAMAX® in the AMER region. Based in Atlanta, Georgia, the industry veteran and Americas specialist will build strategic alliances and drive growth in North, Central and South America.
In the USA, sales of the InoTec SCAMAX® document scanners made in Germany have recently risen sharply – especially focused in mailroom, BPO, heritage and government processing.
Steffen Unmuth, Chief Commercial Officer of DATAWIN GmbH:
“We are more than happy to have Robert on board. He has an excellent network in the Americas and unrivaled experience in the US capture industry. This makes him the ideal person to accelerate our current growth trend in the Americas and to secure higher market shares for InoTec SCAMAX® in the long term. Our existing and future AMER partners can look forward to an outstanding expert – and a great guy who I have known and appreciated for years.”
As a market-oriented expert in information management, Appelbaum has already increased sales, efficiency and customer growth for various international scanner manufacturers and software companies. With sales and business development for InoTec SCAMAX® in the Americas region, he is now assuming responsibility in one of DATAWIN‘s most important markets. In addition to AMER partner management, Robert will also focus on expanding the end-user business.
Robert H. Appelbaum, Sales & Business Development InoTec SCAMAX®
“The InoTec SCAMAX® document scanners lead the premium class in their segments. For me, they are without a doubt the world‘s best document scanners, and with their FADGI compliance, they are absolutely made for the US capture market, which is facing increasingly strict regulations on image quality. It is a privilege to represent such a high quality product in the right place at the right time. I am eager to take on this task and look forward to working with the DATAWIN team.“
Appelbaum will operate from Atlanta, Georgia. The first opportunity for a personal exchange with Robert will be at the AI+IM Global Summit 2025 from March 31 to April 2, in the Hyatt Regency Atlanta.
